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In The United States Consumers use three rolls of toilet paper each week, per person.


The U.S. consumes more toilet paper than any other country, almost three rolls per person each week.

Tissue paper is a lightweight structured paper and has become one of the essential commodities of daily life. Hygienic Tissue paper products are generally made from one, 2 ply, three and up to six plies, Tissue Paper is made from different types of raw material: Wood-free (or chemical) pulp, Wood-containing (or mechanical) virgin pulp and Recovered (or Recycled) paper, Other fibers are now been used such as:  Bamboo pulp and Wheat Straw pulp. The tissue paper came into use in 1920’s and since then the consumption of tissue paper has been consistently increasing. The continuous developments in the tissue paper industry have enabled individuals to lead a more sterile and hygienic life. 

 Following the United States’ annual use of 141 rolls of toilet paper per capita is Germany with 134 rolls and the United Kingdom with 127. Japanese consumers average 91 rolls annually, while the Chinese average just 49.

 Estimating the U.S. tissue market to be worth $31 billion (and its expected to growth at an average of 2% 2018-2021), the report took the three biggest paper product producers in the U.S. to task: Procter & Gamble (PG), Georgia-Pacific and Kimberly-Clark (KMB) use no recycled content in their consumer toilet paper. However; In the Away-from-Home market companies like SCA Essity, Cascades Tissue, Clearwater Paper, Vondrehel, Sofidel, and Others. Do use some recycled content. 

 Yet; according to a spoesman for P&G in a Fortune.com report " Paper products made from recycled materials are less soft, less absorbent and lack the strength that products manufactured from virgin fibers can provide."

FSC Paper vs. Recycled Paper



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Away from Home Tissue Paper Products

About one-third of the tissue market represents use "Away From Home," in commercial and industrial settings such as office and government buildings, hotels, schools, airports, amusement parks, hospitals, highway rest stops - anywhere restroom and kitchen facilities are not in a private home. Most Away From Home tissue products are bought by building owners, institutions and janitorial services directly from distributors. The products are usually bulk-packaged and often tied to marketing specialized dispensers that encourage brand loyalty. Competition usually revolves around price, compatibility with dispensers, and ease of replenishment. Increasingly, government agencies, university campuses, school systems and hospitals, among others, are specifying recycled content or FSC certified tissue and towels. The U.S. federal government requires that any tissue products bought with its funds, either by its agencies or by contractors, grantees or any other federally-funded ...
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Consumer Retail Private Label Tissue Paper Products

Who is Winning the game in #ThePaperMarketplace ?  Statista.com shows the brands of toilet paper used most often in the United States in 2019.      ** Number of consumers in millions. Store Brands ( #PrivateLabel )    :    78.92 ** Charmin Ultra ( #PG )                  :   76.15 ** Scott Tissue    ( #KC )                    :   66.49 ** Angel Soft        ( #GP )                   :    56.36 ** Quilted Northern ( #GP )    :      31.90 ** Cottonelle          ( #KCC )    :...
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Through the first quarter of the year, the U.S. tissue market is showing rather mixed signals, as the fall of the Iconic Tissue Paper Mill and the Increase Tariff Cost on goods coming from China and the entrance of new players is changing the paper marketplace . While some tissue producers reported higher volumes, slightly improved product pricing, or brighter prospects in the year last year 2018, most manufacturers blamed persistently competitive markets for the quarter's somewhat disappointing profits. First-quarter demand was a bit of a mixed bag. Year-over-year U.S. tissue demand is looking strong for January and February. Historically, March demand is normally slightly less, 1Q19 tissue consumption is expected to turned out to be comparable to 1Q18. The story changes somewhat if we separate the away-from-home market from retail consumer tissue paper. While retail tissue paper seems to have been relatively equal thus far this year, AfH demand during the last quarte...
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