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Consumer Retail Private Label Tissue Paper Products

Who is Winning the game in #ThePaperMarketplace shows the brands of toilet paper used most often in the United States in 2019.      ** Number of consumers in millions.

Store Brands (#PrivateLabel)    :    78.92 **

Charmin Ultra (#PG)                  :   76.15 **

Scott Tissue    (#KC)                    :   66.49 **

Angel Soft        (#GP)                   :    56.36 **

Quilted Northern (#GP)    :      31.90 **

Cottonelle          (#KCC)    :     29.06 **

Charmin - Others    (#PG)  :  26.25 **

White Cloud   (#KTG)   :    6.09 **

Soft'N Gentle  (#GP)  :           5.65 **

Marcal Small Steps   (#Atlas)  : 3.17 **

Green Forest  (#PrivateLabel)  :  1.35 **

Other Control Brands  :                29.51 **

Note: This excludes the NEW AMAZON Private Label Paper Brands.

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The Private Lable Tissue Paper segment is a key focus now for Amazon. Amazon's total private label sales will reach $7.5 billion this year, analysts at SunTrust Robinson estimate. By 2022, the total Amazon Private Label Products sales are expected to hit $25 billion.


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