Amazon Launches Basic Private Label Products to Capture a percentage the North America Paper Supply

Amzaon.com has recently reached a valuation of USD $1 Trillion; in North America other three based companies have done so Apple, Microsoft and Google Alphabet. 

Part of the success of Amazon is the launching of differentiated products and services like AWS, their 3rd party affiliate program, and recent news show they are now focusing on Launching Private Label Brands of Consumer Products.


If you search for toilet paper or paper towels on Amazon, you'll probably find your everyday consumer paper brands such as Charmin and Bounty by Procter & Gamble, Angel Soft, Sparkle and Brawny by Georgia Pacific, or Cottonelle and Scott by Kimberly Clark, among others in the AFH Paper Supply Segment and new comers such as the Maxim fit Bathroom Tissue.

Yet; next to these National Brands of consumer paper goods looks like New Best Sellers have emerged in the paper category. The three emerging brands are called Presto, Solimo and Amazon Basics or Amazon Commercial, and they are sold by Amazon itself. With their launch in early to late 2019, Amazon charged into the tissue paper market.

After mastering how to sell everyone else's stuff, Amazon has sharpened its focus and made changes to its marketplace algorithm. Now Amazon.com it's trying to persuade shoppers to buy their own branded products, to generate higher margins and it appears as It's succeeding. 

The shift has enormous implications not just for Amazon's customers, but for its brand manufacturers, and for other marketplace sellers.

Amazon Basics

   Offering : #BuyBathroomTissue

1.  Single Roll Toilet Paper
2.  Jumbo Roll Toilet Tissue Paper
3.  Flat Boxed Facial Tissues
4.  Cube Boxed Facial Tissue

Amazon Presto!

     Offering: #BuyPaperTowels

1.  Bathroom Tissue Paper
2.  Perforated Paper Towels

Amazon Solimo

       Offering: #BuyPaperNapkins

1.  Bathroom Tissue Paper
2.  Perforated Paper Towels 
3. 1 Ply Paper Napkins